Stir, sip and smile with the new Potato and Potato Mushroom variant

KUALA LUMPUR, 24 July 2008 — Ajinomoto (Malaysia) Berhad today launched two new variants in their VONO® instant soup line, providing consumers with a wider variety of flavours for a wholesome delicious breakfast. The new Potato and Potato Mushroom variants are the firsts in the VONO® instant soup line to be enriched with soy milk, an excellent source of high quality proteins and vitamins, for added nutrition and great taste.

The exclusive launch was held at a rustic spa hideaway in the middle of bustling Kuala Lumpur. Guests were treated to a generous sampling of the full VONO® instant soup range, as well as a scrumptious breakfast and some personal pampering from complimentary massages courtesy of the venue. The launch included a special appearance by Prince Court Medical Centre’s Chief Dietitian, Datin Farah DiBa Khan, who gave a short talk about the importance of breakfast in one’s daily regime.

Touted as an excellent choice for breakfast, VONO® instant soup are made from wholesome natural ingredients such as mushrooms, chicken, corn, potatoes, soy beans, milk and cheese to give consumers the balanced nutrition essential to start a fresh new day. Soy milk has long been recognized for its highly nourishing values of high quality proteins, isoflavones and B-vitamins. These premium natural ingredients give the soup its thick and creamy texture, delivering a soothing rich and delicious flavour in every cup.

VONO® instant soup scores highly on the dissolvability factor, and  has been developed for the consumer on-the-go, especially working women leading busy lifestyles seeking a quick, fuss-free, and yet delicious and healthy breakfast. The new Potato and Potato Mushroom variants retain all the goodness and convenience of its predecessor flavours, and yet showcase AJINOMOTO®’s focus on wellness and innovation to expand the breadth of the company's instant soup line.

During the launch, Mr Gew Ah Lek, Sales and Marketing Director of Ajinomoto (Malaysia) Berhad said, “AJINOMOTO® strives to emphasize on creative product development with high added value that continuously satisfies and adapts to consumer needs. VONO® instant soup is an excellent breakfast experience that is not only convenient and delicious but balanced in nutrition and made from high quality natural ingredients.”

VONO® instant soup comes in 6 other exciting flavours: Mushroom Original, Chunky Mushroom, Mushroom Chicken, Mushroom Cheese, Chicken and Corn. The new Potato and Potato Mushroom variant is now available at all hypermarkets, supermarkets, mini markets and convenience store outlets.